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Atlantic City Tries Innovative Promo

09.07.2013 | Antoan Tok

Atlantic City is trying something really new – an innovative approach to marketing itself on the road, according to The Press of Atlantic City.

A "pop-up casino resort" will go to a lot of various places on tour. This gives people the opportunity to explore it and experience a resort, the report also explained.

Atlantic City hopes this novel marketing outreach will result in tourists then popping, so they will explore the real casino-resorts that Atlantic City offers and “DO AC” as the campaign slogan suggests, thePress of Atlantic City report said.

Tags: casino resorts

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